As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

Firstly, it's pivotal to understand what we mean by a 'topical map'. A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.

A topical map works best when it caters directly to the common search phrases used by your target audience. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.

So, how do you start? Keyword research is the first thing on the agenda. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant website by search engine algorithms, increasing traffic volume.

To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.